As branding, marketing and selling moved online, everyone got into the act. For some companies, "digital" has become a cacophony of disconnected and sometimes inconsistent approaches. In the process, CMOs and CIOs have clashed over turf, innovation and accountability.
Now, the Chief Digital Officer (CDO)-- or chief marketing technologist -- has emerged as the new "it" position. Gartner predicts that 25% of businesses will have a CDO by 2015. Is the new position a solution or a further political complication?
CIO, CMO, CDO Perspectives on Digital Transformation
Who is leading Digital Transformations, the CIO, CMO or CDO? All aspects of businesses are being digitized and Gartner predicts that 90% of total technology spending will be outside of IT by the end of the decade. New roles are emerging to meet this rapidly changing landscape where social, mobile, local and immediate access to information are transforming the way people work and live. Enterprises are focusing on the customer as a major driver of innovation and new business models. Business and digital strategies must be aligned.
Who is better positioned to meet these challenges? How can the CIO, CMO and CDO forge a strong working relationship to build their organizations' future digital enterprise and business success? This panel, consisting of CIOs, CMOs and CDOs will provide their perspectives on digital transformation.
Join Michael Krigsman, Asuret, as he challenges his panelists to address their roles' inherent conflicts and explore strategies for forging stronger relationships:
- F. Thaddeus Arroyo, CIO, AT&T Services, Inc. and 2014 MIT Sloan CIO Leadership Award Finalist
- Tanya Cordrey, Chief Digital Officer, Guardian News and Media
- Robert Tas, CMO & SVP, Pegasystems
- George Westerman, Resarch Scientist, MIT Center for Digital Business