MIT Sloan CIO Symposium

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Demand shaping vs. demand management: Making IT count in the digital era

Demand shaping vs. demand management: Making IT count in the digital era

External Link:

http://searchcio.techtarget.com/news/4500247616/Demand-shaping-vs-demand-management-Making-IT-count-in-digital-era

Source Name:

SearchCIO

Article Date:

June 5, 2015

Press Logo:

Mention:

Jeanne W. Ross, MIT Sloan Center for Information Systems Research

Jim McGuire, Charles Schwab

Tom Conophy, Staples

Panel_Mention:

Demand Shaping: How IT Becomes a Distinctive Advantage

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